Retailer binocular people counter is a new product based on non-contact binocular stereo vision technology, which can not be affected by bald head, white hair, hair dye, backpack, light, hat, etc. Counting data can be effectively carried out for the in and out passengers, on-board and alighting passengers, especially in the steps bus, and data analysis can be realized in the background.
The accurate people counter adopts All-winner T3 four cores high-speed processor and built-in Linux embedded operating system. Through on-board industrial router or other network terminals, visitor traffic can be uploaded in real time to realize the real-time statistics of the visitings on and off the retail chians. Each door needs to be installed with a counter, which is connected through the network to realize data collection and transmission to the background server.
How does the people counter system play a important role in retailers?
In this competitive retail industry, business managers don't know how to improve profit margins, or at least they don't have enough data to justify their future plans.
The key to improving profitability is to optimize all your resources and generate as many opportunities as possible. A mere one or two percentage points increase in sales conversion from visitors to customers can increase sales by tens of thousands of dollars.
People counting systems or people counters have been providing meaningful analysis that has helped retail chains of all sizes (small to medium, large to small).
When deciding on the technology to adopt in a retail environment, it is important that your employees object to what retail data is collected and displayed. Here is a list of the reports provided by our people counting system.
Sales conversion Report
The revenue generated by your store does not accurately reflect the store's performance. For a more accurate understanding of the store's performance, it's best to look at the ratio of traffic counts to realized sales. You should always work with people who work with count analysis software, which can be easily integrated with POS systems without additional charges.
Marketing Effect Report
With statistical analysis staff, you will be able to assess and quantify the impact of marketing activities more specifically based on store traffic, the number of new customers created, customer visit frequency, and sales conversion rate. Using marketing effectiveness reports, users will be able to monitor the effectiveness of advertising campaigns over three different time frames, quantify performance, and effectively allocate budgets to each campaign through expectation management.
Marketing executives use this report to answer the following questions:
1. Are their advertisements successful enough to attract passers-by into their stores?
2. Measure the return on investment of activities by comparing the increase of passenger flow?
3. Will my advertising series have a lasting impact and enhance the brand image of my advertising series after the campaign?
Employee planning report
Through staff optimization, users can predict the benefits and losses of working at different times, and determine whether to extend or shorten working hours. By using our visitor counter, customers will be able to optimize their daily operations by determining the best business hours to maximize sales opportunities, allocating the right number of employees to serve incoming traffic and better serve customers.
Store level managers utilize employee planning reports by answering the following questions:
1. During peak hours, am I short of staff at the sales site?
2. Are my human resources effectively allocated during off peak hours?
3. How many employees should I allocate for the coming holiday to serve customers?