Compared with the huge and complex online consumption data, most of the passenger flow data and consumption behavior data of offline stores are in a state of serious lack. It is difficult to capture the behavior changes of consumers only through the sales data. How to find customers, how to accurately analyze customer demand and how to accurately predict customer demand is an urgent problem to be solved in real retail. Reamol Intelligent 3d footfall people counter can analyze customers' consumption behavior from the perspective of "footfall, product and market" and understand customers better than customers themselves by footfall analysis.
1, Footfall Data
In the traditional business form, collecting customer information is usually through questionnaire. Now, using face recognition technology, we can capture the face information of the customer through the camera when the customer arrives at the store, and automatically compare it with the background database. When we find the information of the customer, we will automatically push the data of the customer's consumption preference, age, time and times of arrival to the employee's mobile phone, so that the employee can better carry out marketing activities for the customer.
In addition, a large number of customer data accumulated by the store every day will be sorted and classified in the background, and customer portraits will be formed for the enterprise to count the number of customers, number of repeat customers, age, gender ratio, etc. of each store every day, so as to facilitate the subsequent product design and marketing activities.
2, Product Data
How to maximize avg customer price? Hot zone analysis function can help stores to solve this problem. The 3D people counter system has the hot area analysis function, which displays the store area on the mobile phone through a panoramic camera. The manager can define the division according to the store sales area, and the background will display the number of people footfall in each area, the length of stay and other important data, and visually distinguish the hot area and the unmanned area of people footfall through the color to help the store to put the shelves Plan to increase customer price.
3, Market Data
Large number of stores and large regional span? As long as you have a camera, you can check the operation of any store through your mobile phone no matter where you are. Heavy patrol task, too late? Intelligent spot check helps you to carry out intelligent comparison. By setting the time of shop inspection, the software will automatically intercept the shop operation photos at this time point. By comparing with the previously set standard pictures, the software will screen out the pictures that are different from the standard for manual review. Greatly improve the efficiency of manual inspection. Long event handling process, unable to respond in time? In the event center, it can help quickly find problems in the monitoring inner circle, and copy the notes to the relevant responsible person for rectification. By counting the number of various incidents in each store, multiple incidents can be proposed and rectified at the regional training meeting.