Passenger counting statistics are mainly intelligently installed by installing equipment at the entrance of the commercial area to realize the intelligence of statistical passenger traffic data. The visitor data is transmitted to the server platform through the network, and various data reports are generated for analysis by the merchants.
1. What is the daily customer footfall traffic? When will the customer footfall traffic come?
Through the footfall analysis of customer footfall traffic, grasp the daily customer footfall traffic of the store, the peak time and the trough period of the customer footfall traffic. First, grasp the gold conversion time combined with promotional activities to increase the unit price and transaction rate of the store; second, at the personnel management level, it can effectively manage shifts, and at the same time, it can use the intermediate gap time to supplement products during the trough period and before the peak Thirdly, during the period of low customer footfall traffic, it can effectively use resources and minimize the operating costs of stores.
2, Who are my customers? What products do they like?
A well-operated store is not only for attracting new customers, but also requires accurate user portraits to understand "who are my customers" in order to attract repeat customers. The male-female ratio, age distribution, and purchasing power of shoppers have an important impact on the store's decoration style, product selection, and marketing strategy. Grasping a customer's shopping preferences, shopping habits and shopping frequency, we can provide personalized services in a timely manner; grasping a group of people's shopping preferences and shopping habits, can be targeted in marketing, advertising and promotion Four or two pounds.
3. How long does the customer footfall traffic stay? Where do you stay? What is the trajectory?
By analyzing the hot zone distribution map of customer footfall traffic, the store can know which shelf areas where customers are densely distributed, and which shelf areas stay longer. Therefore, as long as the sales data and payment data are combined, the reasons for the best selling / slow sales of different single products, brands, and categories can be analyzed in depth to guide the selection and display of the store. In addition, according to the hot area distribution map of customer footfall traffic, the store can clearly see the main walking routes of customers, so that it can carry out orderly line planning and staffing, which is not only conducive to increasing the number and consumption of customers, but also saving manpower cost.
4. How effective is the marketing campaign?
The consumer's consumption needs targeted marketing strategies to guide and cultivate, and the use of customer footfall traffic footfall analysis to plan marketing activities will have the effect of four or two pounds.
First of all, the customer footfall traffic data and hot zone distribution map can intuitively show the trend of customer footfall traffic in the active area; second, the customer footfall traffic data and sales data before and after the activity can be compared and analyzed to calculate the promotion brought by the activity. For example, there are usually 300 passengers per day, a purchase conversion rate of 40%, and a unit price of 30. One day when I launched an event, the customer footfall traffic rose to 600, the purchase conversion rate rose to 50%, and the customer unit price was 40. Then we can infer the improvement brought by the event. By lengthening the time of customer footfall traffic analysis, we can also summarize which types of activities can increase customer footfall traffic, which activities can increase purchase conversion rates, and which activities can increase customer unit prices.
Analyze the changes in customer footfall traffic data to formulate precise marketing solutions suitable for different sales, so that customers can enjoy more humanized value-added services; at the same time, effectively analyze the impact of various management strategies on sales volume, increase sales volume and better eliminate inventory . For data acquisition and analysis, it is not necessary for Internet companies to have the same type of offline retail physical stores as long as they learn to make good use of the data around them, such as statistics made by the customer footfall traffic statistics system, or access control, pos machines. , The source of all the data such as surveillance video. The use of footfall analysis of data to improve operational efficiency and reduce costs is the only successful use of data. In fact, the data is always there.