Government, enterprise and market environment make the Internet of vehicles market huge
There are two driving factors for the rapid development of domestic intelligent transportation: demand driven and policy driven. Demand driven exists in China's transportation system, which has many problems, such as serious congestion, difficult parking, huge passenger flow, pollution, etc. at the same time, with the change of people's travel mode, there are new requirements for the existing transportation system. In terms of policy driven, intelligent transportation is the eye of transportation informatization, and smart city has become the most important part of national strategy. In the belt and road initiative In the process of vigorously promoting the strategy, transportation also plays an indispensable core role. In the first half of 2015, China's Ministry of transport first forced "two passenger and one dangerous" vehicles to access the Internet in a comprehensive way according to the vehicle positioning terminal, and the scope of this compulsory standard also gradually expanded to trucks and other heavy-duty trucks. On the other hand, the Ministry of public security is trying to promote electronic label plates, strengthen traffic law enforcement and vehicle identification. In the future, if the demand is upgraded, it is likely to become the Chinese version of eCall. The positioning management mode of GPS + Mobile Internet can achieve more comprehensive functions and expand more space.
In addition, in order to meet the needs of emergency rescue, security and anti-theft, many governments have forced to carry the special system of the Internet of vehicles in the form of laws and regulations, greatly accelerating the penetration rate of the Internet of vehicles equipment. Similar to the rapid popularization of eCall system, it also provides a platform for the expansion of other functions of the Internet of vehicles. The gradual enrichment of applications and the increase of the penetration rate of the Internet of vehicles can form a virtuous circle. As for individuals, with the popularity of the Internet, especially the mobile Internet, people are increasingly used to sharing with various cross platform applications and data. From office PC, smart TV in living room, mobile phone, pad and other mobile devices, data seamless connection has been realized. This demand has extended into the car. Secondly, the application of vehicle diagnosis in safety vehicles, together with OBD equipment, can timely remind the vehicle of abnormal conditions and avoid greater losses. Before maintenance, it is helpful to know the general information of vehicle damage, so as to enjoy more transparent service.
From the perspective of the Internet of vehicles market itself, from commercial vehicle fleets to 4S stores to innovative application services, the Internet of vehicles can solve the needs of multiple participants in the industry chain for vehicle data. These application profit models are clear, which is also an important driving force for the development of the Internet of vehicles. Entertainment needs of individual consumers: consumers have been used to multi screen interaction such as PC and mobile terminals, and also put forward the requirements for seamless integration of information and applications in the car.
Six trends of Internet of vehicles market
As an important application of mobile Internet in the automobile industry, the Internet of vehicles is a new application in the field of automobile electronics. Through various information sensing devices, using RFID, ADAS, POS, GPS, MDVR, CCTV, Passenger Counter mobile communication, wireless network and other access technologies and network service support technologies, the Internet of vehicles realizes intelligent collaboration among people, vehicles, roads and environment, realizes the extraction, utilization and provision of comprehensive services of automobile attributes and static and dynamic information on the information network platform. According to relevant forecast, there are six trends in the field of Internet of vehicles at present:
Trend 1: focus from security control to user experience.
In the past, the most concerned functions of vehicle manufacturers are vehicle condition monitoring, anti-theft tracking, emergency rescue, traffic monitoring, etc. In recent two years, the start-ups and Internet companies that have gradually entered the Internet of vehicles industry are going another way. They put the user experience in the car first, which can be said to be two extremes. Affected by the new entrants, the car factories are also changing. According to the survey of a manufacturer, the growth of information entertainment is the most obvious among the vehicle services provided by the vehicle manufacturers.
Trend 2: voice application of the Internet of vehicles, from language recognition to emotional judgment.
Voice is one of the safest interaction ways between people and vehicles in the process of driving. The traditional voice application often needs to start the application with a command statement, while the intelligent voice system can let users communicate with vehicles through natural language.
Trend 3: a new generation of Internet of vehicles architecture from "grounding" to "cloud".
The new Internet of vehicles architecture includes three layers, the content layer, which shows different Internet of vehicles content experiences for different models through a unified interface; the core logic layer, which connects the Internet of vehicles in different content forms to the only core business layer; the infrastructure layer, which connects the cloud platform and the global Internet of things architecture system through the interface, ensures the update of the overall infrastructure and the update of new technologies.
Trend 4: the expansion from the in car engine to other parts.
That is to say, install sensors in more places of the vehicle, such as tires. By installing pressure sensors in tires, you can detect when to replace tires.
Trend 5: from traditional car to electric / Internet car.
How long can the vehicle run? Where is the nearest charging point? The charging of charging point needs to be solved through networking.
Trend 6: from single pricing to UBI auto insurance.
In the past, vehicle insurance was priced uniformly, but now it can be customized according to different vehicles and users.