▲ summit scene
The executives of the bus/subway companies in Wuhan, Xi'an and Guangzhou have also shared examples of the application and exploration of local intelligent public transportation.
Shao Xiaofeng, secretary of the Party Committee of the Alibaba Group and secretary general of the Risk Committee, said at the scene that this was the first traffic summit held by Ali on the theme of intelligent transportation and low-carbon environmental protection.
Double-sided dilemma of traditional public transportation
To understand the connotation of the intelligent public transportation system, we must first understand the shortcomings of the traditional public transportation system, such as the need for a large number of labor to exchange change, clearing income, vehicle scheduling, bus company operating efficiency, passengers experience is not good.
Shao Xiaofeng, secretary of the Party Committee of the Alibaba Group and secretary general of the Risk Committee, said at the scene that the first dilemma in the current public transportation system is the low operational efficiency.
For example, before the city bus in Hangzhou realizes intelligence, it needs to receive more than 1.7 million yuan of change every day. Even a team of more than 200 people is needed to count the day. At the same time, Hangzhou bus operation data also shows that a large number of ticket sellers, dispatchers, change counting staff and other personnel costs to 75% to 85% of operating costs. Obviously, a large amount of inefficient human labor will also reduce the revenue capacity of the bus company.
Zhang Guohua, dean of the Comprehensive Transportation Planning Institute of the National Development and Reform Commission's Urban Center, also mentioned another drawback of the traditional bus system at the scene - the user experience is poor.
According to the statistics of the Statistical Bulletin, the passenger traffic of China's urban buses in 2017 decreased by 3% compared with 2016, and this is the third consecutive year of decline in conventional bus passenger traffic – from 78.88 billion in 2014 to 2017. The number of 72.687 billion people in the year.
Obviously, for the current public transportation system, the backwardness of technology and mode makes both the B and C terminals have headaches. What is even more troublesome is that due to the large population, China cannot solve the travel needs of everyone by popularizing private cars. Therefore, the central government clearly put forward the development strategy of public transportation when designating the transportation policy, and encourage relevant enterprises to use the Internet. Artificial intelligence technology to promote the transformation and upgrading of the public transportation industry.
Traffic is a big business of hundreds of billions or even trillions. Now it is not only facing its own difficulties, but the other government is supporting it. Of course, it attracts the attention of big companies such as Ali, and thus opens up the development tide of the domestic intelligent public transportation system. .
What is smart public transportation?
At present, the domestic public transportation system includes public transportation, subway, railway, aircraft, long-distance bus, ferry, etc., but currently the largest use, the people are most familiar with the city bus and subway two ways. For the intelligentization of public transportation, the first is to realize the intelligent networking of public transportation and subway. At present, it mainly includes the following points:
1. The intelligence of the purchase of tickets.
With the help of mobile Internet, mobile payment and other technologies, passengers can use the scanning code to complete the ticket purchase and payment of subway stations or city buses. The speed of boarding is improved, and public transportation companies also eliminate the need for change and clearing.
What needs to be pointed out here is that in order to ensure the efficiency of the ride, Arito has launched a dual offline payment technology for the subway and the bus, that is, the ticket purchase can be completed without the network.
2. Intelligentization of vehicle scheduling.
Since both the vehicle and the passengers are connected to the Internet, the bus company's back office can realize the traffic scheduling and scheduling of each route and the passenger flow of each bus. On the other hand, passengers can also check the location of the bus in real time through the mobile app, so that they know what they are.
3. Intelligentization of traffic information monitoring.
Auto Watchdog's people counter can make the passenger and traffic conditions of the bus and subway to be digitized, including data such as vehicles and people flow, and then flow from the bus and subway operating companies to the traffic control department to facilitate their understanding of the public transportation situation of the entire city.
4, traffic card interconnection.
In the past, Beijing, Shanghai and other cities have a bus card, a card can take the subway and bus at the same time, but for different places, you need to re-purchase the card, more trouble. At present, the Ministry of Communications is also actively promoting the interoperability of the traffic card, and is committed to making a transportation card available in different cities, and can also choose different modes of transportation.
Development status of intelligent public transportation: 100+ cities have been covered
Since urban public transport and subway are the pillars of public transport in every city, what is the current popularity of the intelligent public transport system across the country?
According to Liu Xiaojie, general manager of Ant Financial Service Department, at the scene, Ant Financial (Alipay) has reached the cooperation intention of smart bus and subway with 15+ cities with subways and 100+ cities with bus lines. Shanghai, Hangzhou, Xi'an and Wuhan 4 cities have been on the line to scan the smart subway system. Hangzhou, Wuhan, Xi'an, Tianjin, Zhengzhou, Shijiazhuang, Shaoxing and other 50 cities have launched intelligent bus systems, with more than 100 million passengers. .
As mentioned in the previous article, the current public transportation system has two difficulties: the B-end operation efficiency is low, and the C-side passenger flow is lost. What changes can be brought about after the realization of intelligence?
First of all, help local bus companies to reduce the inventory of change.
The data provided by Auto Watchdog's passenger counter system shows that after the Hangzhou bus access to Alipay, the change of the use of change is reduced by 20%; the daily reduction of the Shijiazhuang bus is up to 300,000 yuan; after the Jinan bus access to Alipay, the daily manpower The finishing point of zero coins is reduced by nearly 100,000 yuan, and the daily calculation is based on 10,000/day, saving 10 people;
Secondly, it has improved the convenience of passenger use and increased passenger flow.
Thanks to the two-dimensional code, electronic transportation card and other technologies, passengers only need to bring a mobile phone to complete the bus or subway, avoiding the exchange of change.
At the same time, the more convenient way to ride also increases the passenger flow of the bus system. After the opening of Alipay in Shijiazhuang, the passenger traffic during the first three months increased by 20%.
Again, it is convenient for bus companies to optimize line operations.
▲ Wuhan bus line optimization experience
At the same time, with the increase of the user's travel data and the interconnection with the users, the bus company can also launch customized bus services according to the changes of real-time passenger flow while the traditional fixed line operation, to meet the personalization of relatively many people. Travel demand.
Finally, the digitization of the people counter passenger stream has brought new operational ideas to the bus company.
In the past, buses and subways were doing a business to pick up and drop off passengers, earning money in a few pieces, and when a large number of passengers paid for the transportation card through Alipay and paid online, the bus company had the equivalent of suddenly having hundreds of dollars. 10,000 or even tens of millions of online users, bus companies can use the APP, Alipay life number to conduct online business exploration. For example, Xi'an Metro has practiced advertising in its app, opening an online mall, and providing take-away services.
What are the key technologies involved in intelligent public transportation?
As can be seen from the previous section, the construction of a smart public transportation system is a very favorable thing for the bus/subway company on the B side or the user on the C side. What are the behind the fast-moving intelligent public transportation system? Key technologies are working?
1. Double offline QR code payment.
For subways and public transportation, it is not difficult for passengers to scan the QR code to get on the train. The difficulty lies in how to eliminate the impact of mobile, tunnel and other environments on the network, that is, if the user scans the code delay or the network is not good, the code cannot be scanned. Then the final efficiency is not as good as cash.