Passenger flow estimation method

- Nov 26, 2018-

Passenger flow estimation method


In the process of investment in shops, retail investors need to make calculations on the passenger flow of shops. The specific calculation methods are as follows:


1. Forecast sales: Calculate the planned cost and expected profit; (bus people counter, passenger counter, face recognition, shopping mall people counter,)

2, the number of products purchased: forecast sales / product unit price;

3. Shanghai Pudong Century Avenue Pudongkou is launching the "International Financer" podium shop as an example: First, assume a few empirical data: (bus people counter, passenger counter, face recognition, shopping mall people counter,)

1) A shop that operates clothing at the station of Pudian Metro Station, the proportion of customer turnover is 70%.

2) Among the customers who enter the store, 15% of them will have a purchase behavior, that is, the customer purchase ratio is 15%.

3) The property rent of the store is 300 yuan / square meter / month × 30 square meters = 9000 yuan / month.

4) The industry profit rate (owner's expected return rate) is 30%. Then we will calculate the formula:

(bus people counter, passenger counter, face recognition, shopping mall people counter,)

Step 1: Rent (or purchase interest) × (1+ industry profit margin) = forecast minimum sales, ie 9000 × (1 + 30%)

=11700 yuan


Step 2: Forecast minimum sales / average sales unit price = forecast minimum sales volume, ie 11700/100 (assuming average unit price) = 117 pieces


Step 3: Predict the minimum sales / customer purchase ratio = predict the minimum number of customers, ie 117 / 15% = 780 people

(bus people counter, passenger counter, face recognition, shopping mall people counter,)

Step 4: Predict the minimum number of customers / traffic flow to customer flow ratio = predict the minimum traffic flow, ie 780 / (1 -70%)

=2600 people

(bus people counter, passenger counter, face recognition, shopping mall people counter,)

That is, if 2,600 people pass through the door of the store every day, the interests of the owner can be realized. According to the market, every day passes Pu

The flow rate of the subway station is about 5,000 people, so it can be concluded that there is enough traffic flow at the location to ensure the return requirements of the owners. Software copyright and patent related to passenger flow statistics system; (bus people counter, passenger counter, face recognition, shopping mall people counter,)