Carrefour will choose the location of the city center. Most of the business super and convenience stores put the condoms on the shelves next to the checkout. When Starbucks points out the list, Kentucky and McDonald's are vertical queues, and the 711 average is replaced every 2 weeks to screen out goods that can be separated from the market and eliminate sales. IKEA doesn't bother you if you ask the assistant to help you. Behind these seemingly simple business practices are deep insights into their customers.
In fact, before opening a new store, Carrefour had to carry out a rigorous and detailed investigation of the alternative business circle, which lasted for more than a year, including passenger traffic, buying habits, purchasing power, and competition. Statistics show that large stores and chain commercial outlets of developed countries and regions such as Europe, America, Japan and Singapore have widely used passenger flow statistics to assist operation and management decisions through passenger flow statistics.
As we all know, the days of traditional retailing have not been very happy in recent years. On the one hand, the market has changed. Retailers should not only face the increasingly stringy competition among their peers, but also welcome the fierce attack of the various businesses. On the other hand, the customer has changed. Customers are becoming more critical. They want higher quality. They want to experience better. They have all kinds of ideas that are more and more impenetrable. All kinds of difficulties come to the following: the cost is high, the efficiency of the flat continues to decrease, and the user is losing day by day. With the bottleneck of business development, many domestic retail enterprises are gradually aware of the problem and begin to guide fine operation through passenger flow statistics and analysis to reduce costs and improve efficiency.
Then, what kind of passenger flow statistical solutions do retailers need? We propose to consider the following three factors:
1. Data accuracy
Data accuracy is the most basic requirement for passenger flow statistics system. The statistics of passenger flow on the market include manual counting, mechanical rod counting, infrared counting, Wi-Fi counting, video counting and face recognition counting. The accuracy of manual counting is very dependent on the attention and dedication of the personnel. The accuracy of infrared counting is influenced by the emergence of passenger flow and the surrounding environment. Because not all people carry Wi-Fi devices and make them open, the Wi-Fi count is not precise enough. The accuracy of video counting is also affected by the surrounding environment and light. Relatively speaking, the accuracy rate of machine bar and face recognition is the highest.
2. Data integration capability
If the operator wants to master the operation of the shop, it is necessary to analyze every data in the process of the shop, including the passenger flow data, the payment data, the sales data, the ERP data, the CRM data and so on. Therefore, an excellent traffic statistics system should have a flexible and powerful data integration ability, which facilitates the integration of passenger flow data with other dimensions, from a single point to a comprehensive analysis to dig the secret behind the data, fundamentally promoting the overall upgrading of the sales, service, brand and other links. . The data accumulation of traditional passenger flow statistics method is weak, let alone data integration. Face recognition passenger flow statistics rely on cloud computing, and have the advantage of data integration.
3, user experience
On the one hand, passenger flow statistics should be completed without customers' perception, so as to avoid interference with customers' shopping links. Although the accuracy of mechanical rod counting is high, it will affect the efficiency of the entrance and exit, and the customer experience is relatively poor. Automatic recognition and record collection of face recognition counts are of great advantage in user experience. On the other hand, for operators, the use of simple control, intuitive data display, convenient operation and other experience is also crucial.
Now, there are a few of companies providing traffic statistics services on the market on video binocular counting has been widely used. Considering data accuracy, data integration and user experience, head count by watchdog binouclar video counter are better than other traditional passenger flow statistics technology, and have become more and more partners of large retail enterprises.