China ADAS Market Main Features

- Dec 27, 2019-

In recent years, the global ADAS market has shown a high growth trend. As far as China is concerned, there are research reports that the market size of ADAS in China is about 11.7 billion yuan in 2015, and will exceed 100 billion yuan after 2020.

The driving factors for the development of ADAS market mainly come from three aspects: policy, mainframe factory and consumers. As early as early as the early 2010's, major markets such as the European Union and the United States included the L1 ADAS function in NCAP or related technical standards. The 2018 version of C-NCAP raised the AEB score of automatic emergency braking to 11. In addition, according to the action plan for the development of the Internet of vehicles (ICV) industry issued by the Ministry of industry and information technology, by 2020, the carrying rate of China's new driving assistance system (L2) will reach more than 30%.

At the same time, more and more OEMs also realize that carrying more abundant and advanced ADAS configuration will help to grasp future market opportunities and realize brand differentiation. The end consumer's cognition of ADAS is also gradually improved, and the consumer's personal preference affects the market trend.

According to the big data survey of 7.5 million pre purchased car owners, more than 40% of car users pay attention to AEB and BSD when purchasing cars. More than 30% of users pay attention to adaptive cruise ACC, and another 20% pay attention to the configuration of fatigue driving warning baws and forward collision warning FCW.

"In the early days, consumers didn't know much about ADAS. The domestic market was mainly driven by the main engine manufacturers, and most of them focused on the low-level auxiliary functions of L1," said Huang. Now, consumers, mainframe manufacturers and relevant policies are jointly driving the more intelligent L2 ADAS function to accelerate the promotion and application. "

Three characteristics of ADAS market development

In the past, ADAS can be said to be a "sophisticated" technology, which is basically limited to the high-end car market. In recent years, one of the biggest characteristics of ADAS development is the gradual penetration from high-end to low-end market, and even some low-end models also carry some ADAS functions. This phenomenon occurs not only in China, but also in the international markets, including Europe, North America and Japan. The main reason is that the technology matures gradually and the product cost decreases.

At present, Chinese brand car companies have great willingness to equip their products with ADAS. As a result, some Chinese brand models even have richer ADAS configuration than the mainstream joint venture vehicles, such as Geely boyue's high configuration standard configuration blind area monitoring BSD and lane keeping LKA, which are not even available in Volkswagen Langyi.

In addition, the loading rate of ADAS function on new energy vehicles is higher than that of traditional fuel vehicles. According to data reports, in 2018, new energy vehicles accounted for nearly 70% of the domestic ADAS market share, while traditional fuel vehicles only accounted for about 30%.

From the technical point of view, new energy vehicles are the ideal carrier of intelligent driving. Domestic new energy vehicle enterprises such as Weilai, Xiaopeng, Weima, etc. take ADAS configuration as their product "cry", which is the advantage of new energy vehicle product attributes. "Intelligent driving technology is easier to achieve on new energy vehicles, basically 6-7% of new energy vehicles will choose to carry ADAS," Shi Zhengtang said The rapid development of new energy vehicles will also be conducive to the further expansion of ADAS market.

Taking advantage of this opportunity, Chinese local suppliers will be a key point in the rapid development of ADAS market. China's brand car companies began to assemble ADAS around 2013. At that time, almost all market shares were divided by international tier 1 suppliers, and there were few market opportunities for local suppliers. With the continuous development of technology and market, local ADAS manufacturers have begun to rise.

In the past few years, although the domestic market was not large, most of ADAS products were supplied by international tier 1. Since this year, ADAS products provided by domestic suppliers have been gradually implemented. " Not long ago, horizon signed a strategic cooperation with fritec, a smart driving supplier, in order to seize the front loading and mass production opportunities of ADAS.